Federico “Fede” Greppi has been named President, CALA at Marriott International
A trilingual, cross-disciplinary leader with more than 22 years of hospitality experience, including 13 years at Starwood Hotels & Resorts, Federico "Fede" Greppi, who will assume the role of President, CALA, has operational and financial experience, and a proven track record of driving performance across diverse markets.
As Chief Operating Officer for CALA, Greppi focused on translating Marriott's global vision into actionable strategies tailored for local markets. Prior to that, as Chief Financial Officer and Head of Franchise Operations and Owner Relations, CALA, he helped expand Marriott's footprint to over 500 properties across 37 markets in the region. A native of Argentina, Greppi's strong local market knowledge, deep roots in the region, and strategic leadership have been instrumental in strengthening Marriott's position in the market and make him well positioned to lead CALA's next phase of growth and expansion.
Greppi holds a master's in business administration (MBA) from the London Business School. He will continue to be based out of Marriott's CALA offices in South Florida.
Greppi will assume his new role on March 28, 2026.