Adam Lund has been appointed as General Manager at Alma San Diego, a Tribute Portfolio Hotel
Alma San Diego, a Tribute Portfolio Hotel, is thrilled to announce the appointment of Adam Lund as General Manager. Lund brings more than two decades of hospitality experience, a deep connection to the San Diego hotel community, and a leadership approach centered on authenticity, team empowerment, and exceptional guest service.
With Lund's arrival, Alma San Diego, a 211-room boutique hotel ideally nestled between the Gaslamp Quarter and Little Italy, enters an exciting new era of operational excellence and community engagement. He looks forward to reinforcing its identity as a hotel that celebrates individuality, artistry, and the vibrant spirit of downtown.
Lund's hospitality career began during his college years at the University of Florida, where an entry‑level role in hotel operations sparked his lifelong dedication to the industry. He gained hands‑on experience across food and beverage, catering, and operations before ultimately transitioning into leadership roles that shaped his broad skillset and people-first philosophy.
Moving to San Diego in 2000 marked the beginning of a long-standing, fond relationship with the region for Lund. His leadership roles have spanned a variety of admired hotels including lifestyle, branded, full‑service and newly-repositioned properties.
Away from the hotel, he enjoys an active life that reflects his love of family, food, and the outdoors. He and his wife Rosa embrace travel and nature-focused adventures, and he often spends weekends cooking, exploring new local restaurants and enjoying San Diego's coastal neighborhoods.