Sarah Turner has been promoted to Operations Director at Valor Hospitality Partners
Valor Hospitality Europe has promoted Sarah Turner to the role of Operations Director, strengthening its senior leadership team as the company continues to expand its UK hotel portfolio.
To her new role, Sarah brings more than a decade of experience at Valor, having joined the business in May 2013 as Operations Manager at Crowne Plaza Harrogate. She later moved to DoubleTree by Hilton Leeds in 2017, before progressing into general management.
Over the past decade, Sarah has managed a range of hotels in Valor’s portfolio, more recently as Senior General Manager at Crowne Plaza Leeds. This role also included support for five hotels across Yorkshire and Southampton, where Sarah has overseen operations, commercial performance, refurbishment projects and hotel repositioning.
Sarah becomes one of three Operations Directors, with responsibility for 13 hotels across the Midlands and South. Her remit will focus on operational excellence, people development, commercial leadership and supporting General Managers to deliver strong guest experiences and engaged workplace cultures.
Throughout her career, Sarah has developed an authentic, people-centred leadership style, strengthened by her inclusion in Valor’s Future Leaders programme in 2017. Through the programme, she gained commercial and strategic insight across key central functions, providing the experience and development that helped shape her transition to senior leadership.
Originally from Canada and now residing near York, Sarah is a keen runner, cyclist and wild swimmer, and is also actively involved in Valor’s Healthy Habits initiatives, which champion wellbeing and resilience across teams.
Sarah’s promotion follows the recent growth of Valor’s UK portfolio, which has increased from 17 hotels in 2021 to 40 hotels in 2026. Recent additions include Crowne Plaza Aberdeen Airport, Holiday Inn Express Aberdeen Airport, Holiday Inn Express Trafford City and Hampton by Hilton Liverpool John Lennon Airport.
In her new role, Sarah will work closely with the wider operations and central teams, embedding herself across the portfolio and continuing Valor’s focus on people, performance and culture as the business enters its next phase of growth.
Sarah Turner is an alumnus of University of Calgary – Class of 2005.