Jeff Lobb has been appointed as SVP, General Counsel & Secretary at Choice Hotels International, Inc.
Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, has appointed Jeff Lobb as SVP, General Counsel & Secretary, effective March 26, 2026. In this role, Lobb will oversee the company's global legal and public policy strategy and operations and serve as a key member of Choice Hotels' Executive Leadership Team, reporting directly to the company's President and Chief Executive Officer, Pat Pacious.
Lobb succeeds Simone Wu, who will retire later this spring following a distinguished tenure with the company. Lobb and Wu will work closely together over the coming weeks to ensure a smooth and thoughtful transition.
Lobb joined Choice Hotels in 2006 and most recently served as Deputy General Counsel. In that role, he oversaw the company's corporate, finance, and transactions teams and played a central role in corporate governance and board administration. He has been a key legal partner on a wide range of strategic initiatives, including corporate finance, mergers and acquisitions, investments, real estate ventures, and major commercial agreements. Over his career at Choice Hotels, Lobb has built a reputation as a steady, trusted in‑house advisor to senior leadership and the board, known for navigating complex legal and business matters in support of the company's long‑term strategy. His work has been recognized by peers in the legal community, including being named an Outstanding In‑House Counsel by the Association of Corporate Counsel – National Capital Region. Prior to joining Choice Hotels, Lobb practiced law at several leading Washington, D.C. based firms.
Jeff Lobb is an alumnus of Georgetown University .