Tamara Gilbert has been appointed as Corporate Director of Leisure Sales at Parable Hospitality

 Parable Hospitality, a West Coast-based management partner overseeing a portfolio of independent and soft-branded hotels continues to build on its strategic evolution with the appointment of a seasoned hospitality leader to its corporate team - Tamara Gilbert joins as corporate director of leisure sales.

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With more than 24 years of hospitality sales experience, Tamara Gilbert joins Parable Hospitality with deep expertise in luxury, independent, and branded hotel environments. Most recently, she served as director of corporate and leisure sales at San Diego’s Rancho Bernardo Inn, where she directed sales efforts for consortia, business travel and wholesale markets. Her career also includes sales leadership roles at premier hotels and resorts with Hilton, Fairmont, Omni and Marriott. Gilbert is actively involved in key industry organizations including various PROST chapters around California and beyond, GBTA, San Diego Tourism Authority, and Millennials in Travel. In her role, she will lead leisure sales strategy across Parable’s portfolio, mentoring property sales teams, and expanding high-value transient demand.

Parable Hospitality is headquartered in Aliso Viejo, CA. For more information and a sample of properties, visit parablehospitality.com.

Sales & Marketing United States CA Aliso Viejo

Parable Hospitality, launched in 2026, is an owner-centric hospitality management partner overseeing an extensive portfolio of boutique, lifestyle, and branded hotels across the Pacific Coast and Hawaii. Guided by its brand promise “managing properties with the wisdom of story and the precision of purpose,” Parable Hospitality partners closely with owners through a performance-driven management model supported by a robust corporate...