Alia Swaid has been appointed as Director of Distribution at Parable Hospitality
Parable Hospitality, a West Coast-based management partner overseeing a portfolio of independent and soft-branded hotels continues to build on its strategic evolution with the appointment of a seasoned hospitality leader to its corporate team - Alia Swaid joins as corporate director of distribution.
Alia Swaid brings more than 15 years of experience in hotel distribution, systems integration, and third-party channel management to her role as director of distribution. Most recently as distribution manager for Aimbridge Hospitality, she managed relationships between independent hotels and major distribution platforms including Sabre Hospitality Solutions, leading OTAs, and wholesale partners. She has extensive experience maintaining rate parity, onboarding new acquisitions to CRS and OTA platforms, implementing channel connectivity, and serving as a key liaison between property teams and technology vendors. She holds a bachelor’s degree in business economics from University of California, Irvine. Swaid will lead Parable’s distribution strategy, ensuring seamless system connectivity and optimized channel performance across the company’s expanding portfolio.
Parable Hospitality is headquartered in Aliso Viejo, CA. For more information and a sample of properties, visit parablehospitality.com.