Brad Bourland has been named President at Virtuoso
Virtuoso, the leading global network specialising in luxury and experiential travel, has announced a C-suite appointment as part of an evolved leadership structure designed to further its continued global growth. Brad Bourland, who has been serving as Virtuoso’s Chief Operating Officer since 2020, assumes the role of President. The newly established role within the executive structure reflect Virtuoso’s ongoing progression as it scales for continued global growth, while reinforcing its commitment to delivering maximum value for its members, partners and travellers worldwide.
Bourland, who will continue to serve as acting COO until a successor is named, has played a pivotal role in shaping Virtuoso’s global strategy over the past six years.As President, he will advance the company’s long-term vision by aligning teams and resources to create and capitalise on opportunities, while also charting a course for the network’s sustained growth and leading the newly created C-suite leadership team. As acting COO, he will continue to have oversight of Strategic Communications, Global Events, Global Technology, Finance & Data Analytics and Culture, Talent & Global Operations, as well as Virtuoso’s General Counsel, with Global Markets matrixed in.