Linda Lawrence has been appointed as Director of Sales & Marketing at The Tryall Club

The Tryall Golf & Beach Club, one of Jamaica’s most celebrated private villa resorts, is pleased to announce the appointment of Linda Lawrence as Director of Sales & Marketing. Set along 2,200 acres of lush coastline in Hanover, the resort is renowned for its collection of luxury villas, championship golf course, world-class amenities, and highly personalized service.

Linda Tryall April 202601

In her new role, Lawrence will lead the resort’s global sales and marketing strategy, with a focus on strengthening key travel industry relationships, expanding group and leisure business, and further elevating Tryall’s brand positioning in the luxury hospitality market.

A seasoned hospitality professional with more than 20 years of experience, Lawrence brings a proven track record of driving revenue growth and building strong strategic partnerships. Most recently a sales and marketing consultant, she previously spent a decade as Director of Sales & Marketing at Round Hill Hotel and Villas, where she successfully increased occupancy, expanded the wedding and group segments, and enhanced brand visibility. Prior to that, she held senior sales roles at Half Moon Jamaica over a 12-year tenure.

Lawrence’s appointment comes at an exciting time for The Tryall Club as the resort continues to evolve its offerings and enhance the guest experience. With a renewed focus on elevating its luxury positioning and expanding its reach across key markets, Lawrence will play an instrumental role in driving these efforts forward – ensuring the property remains at the forefront of Caribbean hospitality while honoring its longstanding reputation for privacy, service and understated elegance.

Linda Lawrence is an alumnus of Florida International University – Class of 2003.

Sales & Marketing Caribbean Jamaica Montego Bay

The Tryall Club is a classically Jamaican, exclusively private, and naturally beautiful address consisting of 75 privately owned villa homes just 20 minutes west of Montego Bay on the northwest Caribbean shoreline. Previously a sugar plantation turned coconut plantation, The Tryall Club has been rooted in the islands history long before the club’s foundation in 1957.