Brian Jenkins has been appointed as Head of HE Labs at Hotel Equities Group, LLC
Hotel Equities (HE), a best-in-class hospitality operator, announces the appointment of Brian Jenkins as Head of HE Labs™, Hotel Equities' dedicated innovation and incubation platform built for evaluating emerging technologies, developing AI-driven workflows, and advancing new operating models designed to improve owner returns and hotel performance across the portfolio. In this role, Jenkins will oversee all HE Labs initiatives, from testing and evaluation to deployment, ensuring each advances through a defined progression before being implemented at the property-level and scaled.
Before leading HE Labs, Jenkins served as Executive Vice President of Strategic Initiatives, shaping Hotel Equities' broader technology and innovation strategy, conducting business development, and applying quantitative analysis to operational decision-making, including the development of the Hospitality Intelligence (H.I.) platform, Springboard's proprietary system blending technology and human insight to enhance operational efficiency. Previously, Jenkins held a series of strategic roles at Springboard Hospitality, which he joined in 2016 ahead of its combination with Hotel Equities in 2025.
Before entering hospitality, Jenkins was a strategy consultant at Capco in New York, where he advised leading financial institutions on IT strategy, organizational restructuring, change management, and risk management. He holds a B.A. in Financial Economics from Columbia University.