Patricia Martín has been appointed as General Manager at CoolRooms Palacio de Atocha

Located in the heart of the Barrio de las Letras, the property occupies an 1852 palace-house carefully restored by the company. With 34 design-led rooms, an intimate offering and an identity deeply connected to the heritage, history and cultural life of the capital, CoolRooms Palacio de Atocha has established itself as one of Madrid’s leading references in independent urban luxury.

Patricia Martín’s appointment reflects CoolRooms Hotels’ commitment to a leadership model built on direct operational knowledge, closeness to the team and a deep understanding of the guest experience. Her career is closely linked to the evolution of the hotel itself, which she joined on 18 October 2018, just one day after its opening.

Since then, she has developed her entire professional career within CoolRooms Palacio de Atocha, progressively taking on different operational and management responsibilities. After her first years at reception, she was promoted to Assistant Front Office Manager, Front Office Manager and Rooms Division Manager, before now assuming the General Management of the property.

Her internal promotion clearly represents one of the pillars of CoolRooms Hotels: fostering the professional growth of people within the organization, creating real opportunities for development and promoting a culture based on trust, responsibility and shared commitment.

In this sense, Patricia Martín’s appointment is aligned with the company’s values, which place people at the centre of its management model. CoolRooms Hotels understands hotel excellence not only as the result of a distinctive product proposition, but also as a direct consequence of the talent, engagement and vocation for service of its teams.

This approach has also been recognized externally. CoolRooms Hotels has been ranked the #1 company in the Focus RSE Spain 2026 ranking by ChooseMyCompany, in the category of companies with 100 employees or more. This recognition is particularly meaningful as it is built from within, based on the assessment of the company’s own teams regarding key aspects such as environmental commitment, equal opportunities, professional development, transparency, corporate culture and shared purpose.

For CoolRooms Hotels, this recognition reinforces an essential belief: excellence in hospitality begins long before a guest crosses the threshold of one of its palaces. It begins with people, with the way of working, caring and making others feel, and with the daily pursuit of a more human, conscious and sustainable way of understanding luxury.

Born in Madrid in 1987, Patricia Martín holds a degree in Tourism and a master’s degree in Hotel Business Management. Her education has always been linked to hospitality, with a vision focused on operational excellence, attention to detail and service as the foundations of the hotel business.

Her connection with the sector also has a personal dimension. She grew up in a family environment deeply connected to Madrid’s hospitality industry: her father built his entire career, from the age of 17, as maître d’ at Casa Lucio, one of the capital’s great gastronomic institutions. In that context, she acquired from a very young age the importance of perseverance, attention to detail and a culture of service — values that have accompanied her throughout her professional career.

Born and raised in Madrid and deeply connected to her city, Patricia Martín assumes the General Management of CoolRooms Palacio de Atocha at a particularly relevant moment for Madrid, which has consolidated its position as one of Europe’s most dynamic and attractive urban destinations in the luxury segment.

From her new position, Patricia Martín will lead a new stage aimed at continuing to consolidate CoolRooms Palacio de Atocha as one of the most exclusive luxury boutique hotels in the capital, reinforcing its positioning as a singular space from which to discover Madrid through heritage, personalized hospitality and a deep connection with the destination.