Joe Margison has been appointed as Chief Executive Officer at Virgin Hotels
Virgin Hotels Collection, the award-winning hospitality group behind Virgin Hotels and Virgin Limited Edition, today announced Joe Margison as Chief Executive Officer, following his tenure as Interim CEO since October 2025.
Joe’s appointment comes at a significant moment for Virgin Hotels Collection as it continues to build momentum across its global portfolio, with a pipeline of landmark developments across key gateway cities and resort destinations. This includes the recently announced Virgin Hotels Atlanta at Centennial Yards which will become a defining addition to downtown Atlanta’s transformational redevelopment, and Virgin Limited Edition’s forthcoming property in Marrakech, both scheduled to open in 2027.
Virgin Hotels Collection brings together two award-winning hospitality brands from Virgin Group. Virgin Hotels delivers a vibrant and inclusive lifestyle experience shaped by smart design, local culture and creative food and beverage, while Virgin Limited Edition offers a collection of one-of-a-kind retreats, private islands and hotels in some of the world’s most extraordinary settings. Together, with 16 properties across the US, the Caribbean, Africa and Europe, the Collection offers distinctive guest experiences shaped by thoughtful design, personalised service, and a strong sense of place.
Joe brings more than 25 years of experience across investment, finance, real estate and branded businesses to the role. Having been with Virgin Group since 2015 and having previously served as Virgin Group’s Chief Commercial Officer, Joe has built expertise in investment, brand-building, commercial growth and creating customer experiences with a clear sense of purpose and point of differentiation. This has given him a deep understanding of the Virgin brand, its values and how they come to life for people and customers. He has represented Virgin Group on a number of company and property boards across the travel, leisure and wellness sectors.
Before joining Virgin Group, Margison was with the New Zealand Superannuation Fund, where he focused on private equity, credit and real estate investments. He began his career at Ernst & Young and is a Chartered Accountant.