Anna Fedou has been promoted to Chief Commercial Officer at Beaumier

Beaumier, one of the fastest growing European boutique hotel groups, has announced a strategic appointment to strengthen its leadership team by promoting Anna Fedou to Chief Commercial Officer effective from July 2026.  

Anna Fedou

Anna Fedou joined the Beaumier team in June 2024 as Head of Brand and Marketing. As part of her new role she will oversee the group’s entire commercial strategy, including brand, marketing, sales, distribution, revenue management  and guest experience working closely with the operational teams to strengthen the positioning and commercial performance of Beaumier’s hotels.  

Fedou’s career spans hospitality, real estate, luxury brands and strategic consulting. After completing an MBA at ESSEC Business School, she joined Les Sources de Caudalie as Commercial & Marketing Director before founding Bohème Consulting, a consultancy specialising in hotel repositioning. Fedou’s career has also included work with leading names such as Moët Hennessy and Sotheby’s. 

Anna Fedou is an alumnus of ESSEC Business School – Class of 2007.

Sales & Marketing France Challes-les-Eaux

A leading player in the contemporary luxury hotel industry, Beaumier is reinventing the art of travel by becomingdeeply rooted in each of its destinations. Far removed from postcard pictures and international standards, the brandcreates bespoke experiences, where each hotel reflects its environment. From the snow-capped peaks of the Alps tothe sun-drenched shores of the Mediterranean, via the beautiful Provence landscapes, Beaumier celebrates...