Antonio Ortiz Bell has been appointed as Corporate Director of Marketing and Sales at The Villa Group
The Villa Group Beach Resorts & Spas has appointed Antonio Ortiz Bell as Corporate Director of Marketing and Sales, reinforcing the company’s commercial leadership as it continues to strengthen its sales strategy and market presence across its portfolio of resorts in Mexico.
In his new role, Antonio will oversee the group’s corporate senior marketing and sales strategy, with a particular focus on driving sales growth, strengthening direct revenue channels, identifying new business opportunities, and further positioning The Villa Group Beach Resorts & Spas across international markets.
Antonio brings extensive experience in the hospitality industry and a multidisciplinary commercial background spanning sales, marketing, digital strategy, e-commerce, revenue optimization, analytics and brand development. Most recently, he held a digital marketing leadership role with Ocean Signature Resorts, where his work focused on strengthening digital performance, e-commerce and direct revenue.
His professional background includes senior commercial and marketing positions with leading hospitality companies in Mexico, including Marketing Director at Marival Resorts and Deputy Director of Direct Sales and Digital Marketing at The Excellence Collection. Throughout his career, Antonio has developed a results-driven approach that combines commercial strategy, technology, data and a deep understanding of the evolving hotel guest journey.
His appointment comes at an important stage for The Villa Group Beach Resorts & Spas as the company continues to evolve its commercial strategy and strengthen the connection between sales, marketing, digital channels, public relations, and the overall guest experience.