Erick Ramirez has been appointed as Director of Sales & Marketing at Solaz, a Luxury Collection Resort Los Cabos
Solaz, a Luxury Collection Resort, Los Cabos (Solaz) today announced the appointment of Erick Ramirez as Director of Sales & Marketing, bringing more than two decades of luxury hospitality experience to the resort’s leadership team.
In his new role, Erick will oversee all sales and marketing initiatives for Solaz, leading the development and execution of strategies to drive revenue, occupancy and market positioning. Working closely with General Manager Giuliana Torres and the resort’s leadership team, he will also focus on strengthening Solaz’s presence within the luxury travel market and driving continued growth across key leisure, group and corporate segments.
Drawing on 24 years of hospitality leadership, Erick brings extensive experience across leisure, group, association, corporate and affinity markets, with a career spanning leading hospitality brands including Hilton, Hyatt, Live Aqua, St. Regis and W Hotels.
Most recently, Erick served as Director of Sales & Marketing at Hilton Mexico City Reforma, where he led the property’s commercial strategy, driving revenue growth and consistently exceeding annual business goals. In the role, he oversaw sales and marketing efforts across corporate, leisure and group segments, strengthened relationships with key clients and industry partners, and led integrated marketing initiatives across digital, social and traditional channels. He also worked closely with sales, catering, revenue and operations teams to identify new business opportunities and strengthen the hotel’s market position.