Melissa Pope has been appointed as Director of Sales and Marketing at The Botany
The Botany, a new independent resort and spa opening this winter as the first luxury resort on St. Thomas' western tip, announces the appointment of Melissa Pope as Director of Sales and Marketing.
Pope brings more than two decades of experience spanning high-end brands, destination marketing and strategic partnerships. A longtime St. Thomas resident, she joins The Botany from the Marriott brand following a decade with YETI, where she helped grow one of the world's most recognizable outdoor brands while leading sales across the western United States. Drawing on both her national brand experience and deep understanding of the local market, Pope will lead The Botany's sales and marketing efforts, industry partnerships and brand positioning ahead of the resort's opening.
Tucked within a private gated community on The Preserve at Botany Bay, a secluded sanctuary spanning more than 300 acres of pristine landscapes and dramatic ocean vistas, the intimate 20-villa retreat embraces its extraordinary setting, allowing the island's coastline and natural beauty to shape every aspect of the guest experience. The Botany is managed by Practice Hospitality.
For more information, please visit www.thebotany.com.