Guido Fredrich has been appointed as Vice President, Development Luxury and Lifestyle, EAME at Hyatt Hotels Corporation
Hyatt recently appointed Guido Fredrich as Vice President, Development Luxury and Lifestyle in EAME. In his role, Fredrich will lead the growth of Hyatt’s Luxury and Lifestyle portfolios across the region.
He joins Hyatt at a pivotal moment for its regional expansion, as the company continues to strengthen its presence in culturally relevant gateway cities and iconic leisure destinations across Europe, Africa and the Middle East. Recent additions include Andaz Lisbon and Miraval the Red Sea, with highlights like Thompson Seville, Thompson Rome and The Standard Lisbon expected before the end of 2026.
Fredrich brings more than 15 years of international experience in hospitality development and real estate, including a previous senior development role at Hyatt where he oversaw more than 15 market entries across several brands. Before his return to Hyatt, Fredrich served as Chief Development Officer at Corinthia Hotels, where he led the expansion of the Corinthia brand globally, securing strategic market entries and building the luxury brand across key markets. Prior to Corinthia, he was Head of Asset Strategy at Signa.
Hyatt’s Luxury and Lifestyle portfolios span 14 brands and comprises more than 70 hotels and 11,000 rooms across EAME.