Catherine Woods has been appointed as Chief Marketing Officer at The Indigo Road Hospitality Group

In this role, Woods will lead marketing across IRHG's collection of restaurants, hotels, bars, coffee shops, private membership clubs, event venues, and lifestyle experiences, working closely with operations, development, and executive leadership to strengthen the company's individual brands while building greater awareness and equity for The Indigo Road itself. Her remit spans brand development and strategy, integrated marketing, public relations, partnerships, and programming, with an emphasis on distinctive storytelling, creative execution, and initiatives that support the company's broader business and growth objectives.

Founded in Charleston in 2009, IRHG owns, operates, and manages hospitality concepts across the United States. The company brings together award-winning restaurants, bars, and food and beverage-driven boutique hotels, all rooted in its approach to creating memorable experiences for guests and the communities it serves.

Woods brings more than 16 years of experience in corporate marketing and brand strategy, pairing creative brand building with a focus on measurable business results. Throughout her career, she has helped companies strengthen brand awareness and drive revenue while preserving the distinct identities of individual properties.

Prior to joining IRHG, Woods held marketing leadership roles with Belmond, part of LVMH, and most recently served as Vice President of Marketing for Beemok Hospitality Collection. Her background includes integrated marketing, partnerships, and experiential activations, with collaborations spanning American Express, Resy, Daniel Humm Hospitality, Over the Moon, Krewe, Jenni Kayne, Schumacher, and Wölffer Estate.