Francesco Brunetti has been appointed as Deputy CEO & Asset Director at Starhotels Group
Starhotels is strengthening its organisation to support the Group’s growth and consolidate its position in the high-end hospitality market, with Francesco Brunetti taking on the role of Deputy CEO & Asset Director.
The appointment supports a strategy that combines a stronger position in the upper end of the market with efficient management, investment in the hotel portfolio and portfolio growth, with the aim of increasing the value and profitability of each hotel.
Brunetti will work alongside the Chair to define and implement Starhotels’ key strategies. He will help strengthen the Group’s brand positioning, identity and reputation, with a particular focus on enhancing its assets and identifying opportunities for development. His new role draws on his deep knowledge of the company and the hotel sector to support investment projects and grow the value of the portfolio.