Peta Ruiter has been appointed as General Manager at Sofitel Auckland Viaduct Harbour
Sofitel Auckland Viaduct Harbour is delighted to announce the appointment of accomplished hospitality leader, Peta Ruiter, as its new General Manager, succeeding Reto Borer, who has relocated to Australia. Peta commenced her new role on 26 October 2026.
With more than 25 years in hospitality, including two decades with Hilton across Asia Pacific, Peta brings extensive experience in luxury hotel operations, commercial leadership, hotel openings and repositioning. Known for her strategic commercial focus, operational excellence and passion for creating memorable, guest-centric luxury experiences, she brings a wealth of international expertise to Sofitel Auckland Viaduct Harbour.
Her international career has included senior leadership positions at Conrad Seoul, Hilton Tokyo Odaiba and Hilton Pattaya, alongside General Management of the 602-key DoubleTree by Hilton Seoul Pangyo Hotel & Residences in South Korea, where she oversaw the opening and early operations of the dual-property development, marking the DoubleTree brand's debut in Korea.
Among her career highlights, Peta established Hilton's first integrated commercial cluster in Japan, based in Okinawa, and played a key leadership role in the conversion and repositioning of Hotel Nikko Tokyo to Hilton Tokyo Odaiba, a landmark waterfront hotel that subsequently achieved a significant hotel asset sale.
At Conrad Seoul, Peta contributed to the property's luxury repositioning, strengthening guest experiences, service standards and food and beverage offerings, supporting its subsequent Forbes Travel Guide Four-Star recognition.
Known for combining strong commercial and operational leadership with a passion for people, Peta brings an international perspective shaped by more than two decades working across diverse cultures and hospitality markets.