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Caribbean Sales & MarketingPage 18

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Latest Viewpoint

Have hotel websites become the least important part of the digital customer journey?

By Simone Puorto

Expert Views (16)

Hotel websites are not becoming unimportant, but they have shifted from being a competitive differentiator to essential digital infrastructure.A beautiful website will rarely win a guest if the price parity is poor, the online reputation is mediocre, or the property is invisible on AI discovery platforms.

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