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Case Study Sales & Marketing

CHR Case Study: Hotel Il San Pietro di Positano: Strengthening an Extraordinary Independent Brand

By Chekitan S. Dev and Laure Mougeot Stroock

It was mid-June 2022 and Vito and Carlo Cinque, two brothers at the helm of the world-renowned Italian 5-star hotel Il San Pietro (ISP) since 1996, had reasons to rejoice. Located in Positano on the Amalfi Coast, south of Naples, their 56-room iconic property was enjoying its best year, as unprecedented numbers of pandemic-exhausted travelers were flocking again to Positano.

Cornell
Italy

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Sales & Marketing Sales & Marketing Europe Italy
Cornell
School-University

The Cornell Peter and Stephanie Nolan School of Hotel Administration is the premier school for hospitality education in the world. As an integral part of the Cornell SC Johnson College of Business, the school is leading the world in teaching and researching the business of hospitality—marketing, finance, real estate, operations, and more, all applied to the world’s largest and most exciting industry.