Using technology to increase visibility and customer loyalty for meetings and events at a new hotel property
InterContinental Barcelona used Cvent's platform to increase meeting RFPs by 19% and RFP value by 33% while achieving 100% response rates.
In a city like Barcelona, visibility is everything. That was the challenge facing InterContinental Barcelona, a luxury five-star hotel in the heart of the city’s bustling Montjuïc district. Despite its elegant spaces, high-end service, and proximity to key cultural and business hubs, the hotel needed a better way to rise above the noise and capture the attention of meeting and event planners around the globe.
That’s why the team turned to Cvent to boost InterContinental Barcelona’s digital presence, bring its spaces to life for planners, and streamline communication from sourcing to execution. This meant more qualified leads, faster response times, and a smarter strategy for winning high-value business.
CHALLENGE
- Being a new hotel in a saturated market
- Finding new event planners to work with
- Increasing the visibility of the hotel and its marketing efforts
SOLUTION
- Cvent Supplier Network advertising to brand visibility increase exposure
- Planner Navigator tool to identify planners already booking in the city, giving sales managers the data they need to find qualified event professionals
- Cvent Business Intelligence to keep track of response times, lead volume, and win rates
RESULTS
- Improved quantity and quality of inbound leads
- 19% increase in RFPs; 33% increase in RFP value
- 100% response rate; average response time of 4.5 hours
- 63% bid rate