How Flanigan's Resort & Spa Boosted Ancillary Revenue by 57% With Canary's GMS
The 34-room retreat near Zion National Park modernized its guest journey with Canary, driving upsell revenue, faster check-in and higher staff morale in its first year.
Flanigan's Resort & Spa near Zion National Park achieved a 57% ancillary revenue uplift in its first year using Canary's GMS, with mobile check-in, digital upsells, and smart checkout cutting front desk friction.
Photo by Canary Technologies
Flanigan’s Resort & Spa is an immersive retreat near Zion National Park in Utah. The property features 34 rooms, suites and villas, along with a 100-seat restaurant and luxury spa. After a remodel, the team decided to go all-in on modernization with hospitality tech, selecting Canary as its Guest Management System (GMS).
General Manager Cade Campbell shared how Canary is already transforming guest engagement and delivering measurable revenue growth in the resort’s first year on the platform.
Solutions: Mobile Check-In, Tablet Registration, Digital Compendium, Digital Tipping, Dynamic Upsells, Guest Messaging, AI Voice, Smart Checkout
A 57% Increase in Ancillary Revenue
Before Canary, upselling at Flanigan’s was manual and inconsistent. The team offered add-ons during booking, but most were purchased only when guests asked about their options during the stay. With Canary’s Dynamic Upsells and Guest Messaging, Flanigan’s now presents personalized offers, including excursions with local National Park partners, before and during the stay, resulting in a 57% increase in ancillary revenue.
“There wasn't a clear way for people to know what we had available as an add-on to their trip,” Cade said. “Now with Canary, guests can browse every option from the palm of their hand.”
A Digital Compendium That More Than Pays for Itself
Flanigan’s offers a wide range of amenities and experiences, which once necessitated a 40+ page printed compendium in every room. After testing another digital solution, the team opted for Canary’s Digital Compendium for its ease of use and proven ROI.
“The Digital Compendium pays for itself since guests purchase so many upsells from it,” said Cade. “We’ve also eliminated significant paper waste, which aligns with our eco-conscious values.”
A Faster, Smoother Front Desk Experience
The front desk is the central hub for Flanigan’s, serving resort guests, spa clients and restaurant diners — but because it’s staffed by one associate, they experienced frequent bottlenecks. Canary’s Mobile Check-In has eliminated time-consuming paperwork, so now guests can simply grab their keys and head straight to their rooms.
“We usually have a lot of weary travelers,” Cade said. “They just want to get to their room, so having to spend less than a minute at the front desk is a welcome surprise.”
Solving Billing Discrepancies in Real Time
Guests at Flanigan’s often have complex folios that include spa services, dining and excursions. Before Canary, verifying charges created confusion and delays. With Canary’s Smart Checkout, guests review a fully itemized digital folio and resolve discrepancies before departure.
“The billing is now clearly itemized,” Cade said. “Guests can see every charge, and we get to build guest trust by being transparent.”
Higher Staff Morale With Digital Tipping
As cash tipping declines industry-wide, Flanigan’s looked for a better way to support staff. Canary’s Digital Tipping made an immediate impact. Team members now receive more consistent tips, and nearly every guest uses the option to leave a personalized thank-you note alongside their gratuity.
“We pride ourselves on customer service,” said Cade. “Digital Tipping has improved staff income, but the personal notes guests leave mean just as much.”
Stronger Guest Engagement Across the Board
Beyond revenue and operations, Canary has strengthened the connection between staff and guests. Personalized communication creates more meaningful interactions from arrival through departure.
“It’s been incredibly rewarding for our staff,” Cade said. “They recognize guests they’ve messaged and can greet them by name. Canary has brought a new level of personal attention to our service.”
About Canary Technologies
Canary Technologies is modernizing the hotel tech stack with its award-winning agentic AI platform for hotel and guest management. Digitizing guest touchpoints from discovery to post-stay, Canary manages tens of millions of guest and staff interactions end-to-end autonomously each year, improving operational efficiency, increasing revenue and elevating the guest experience. Canary has built the most robust artificial intelligence interaction layer designed specifically for hotels, staff and guests.
Trusted by over 20,000 hotels in 125+ countries, Canary powers hospitality at the world’s most renowned brands, including Marriott International, Four Seasons, Choice Hotels, Wyndham Hotels & Resorts, BWH Hotels and IHG Hotels & Resorts. Recognized as the #1 Guest Experience Platform by HotelTechReport for multiple years, Canary has earned recognition from Deloitte, Business Insider, Fast Company, the American Hotel and Lodging Association, TravelTech Breakthrough, Hospitality Technology and more.
For more information, visit https://www.canarytechnologies.com.
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