Opinion Articles

Special interests & passions are driving travel decisions more and more

Special interests & passions are driving travel decisions more and more, from themed weeks at hotels and cruise ships and tour operator offerings to learning vacations and now, hotel brands. Drivers in travel buying decisions are increasingly about psychographics – behavior – rather than demographic determinants. Let's take a look first at the traditional "big four" of demographics: gender, age, geography and income and their influence today:

Romancing ordinary people into extraordinary advocates through live events with James Kinney Live

In this interview, James Kinney – founder of James Kinney Live – shares how hotels can improve their content strategy and increase social currency through music and live events. Josiah: Your marketing materials say you created James Kinney Live to “create intimate experiences that successfully communicate the culture and feel of a particular brand.” What does this mean?