Building Your Third Space
You've probably heard the term 'third space' thrown around here and there, and you've probably given it some thought. With all the recent shifts in consumer behavior, however, it's important that you understand this concept in full and how you might use it to enhance a property's atmosphere. To summarize, the third space describes a place where people congregate outside of the home (first space) and the office (second space). If you can engineer parts of your hotel – the lobby, the restaurant, the bar, the café and so forth – as flourishing third spaces, then it will play to your advantage for both higher occupancy levels and hotel cachet. (It's also called the 'third place', but I prefer 'space' over 'place' because the former has less of a 'runner up' connation.)