A month has passed since my initial conversation with Pizza Rossa founder and CEO Corrado Accardi. Since
then, we have continued our exchange about the fast casual dining industry. Because I was keen to see him
in action, Corrado and I met at his restaurant in the City of London and started going through our agenda
items, which included, this time around, third-party delivery companies as well as marketing and social
media. Naturally, we also had some time to share a couple of slices of his delicious, newly developed 100%
organic pizza. However, as an important and large, last-minute order to cater a co-working space came in,
Corrado decided to deliver it himself, and so we finished our conversation in a London black cab. Try to
imagine 20 to 25 18-inchcartons of square pizzas stacked up in the back of a car, windows steaming from
the heat of the freshly prepared goods and two guys talking shop whilst trying to direct the cab driver
through the maze of London's East End… That's what I call being a true hands-on entrepreneur!