ITB China
May 25 - 27, 2027
Shanghai World Expo Exhibition and Convention Center
Shanghai, China
ITB China is a leading B2B travel trade show dedicated to the Chinese travel market, bringing together international destinations, hotel groups, travel companies, technology providers and tourism suppliers with selected buyers and industry decision-makers from across China. Held in Shanghai, the event serves as an important marketplace for companies looking to build partnerships, strengthen their presence and capture business opportunities in one of the world’s most influential travel markets.
The event combines a large-scale exhibition with structured business matchmaking, networking programmes and the ITB China Conference, which runs alongside the trade show. Discussions cover developments in outbound and inbound travel, destination marketing, distribution, technology, MICE, sustainability and changing traveller behaviour, providing participants with insight into the trends shaping China’s travel industry and its relationship with global markets.
For hotel groups, destinations and hospitality suppliers, ITB China provides direct access to Chinese travel buyers, tour operators, online travel platforms, wholesalers and other distribution partners. As part of the wider ITB global event family, the show offers a focused environment for developing commercial relationships, increasing brand visibility and understanding how Chinese travel demand is evolving across leisure, business and MICE segments.