2015 Travelers Mindset Summer Conference

Name: 2015 Travelers Mindset Summer Conference
Start: 2015-07-22
End: 2015-07-22
Location: Google New York

Jul 22, 2015
Google New York
New York, United States

Industry-leading hoteliers and marketers will discuss trending issues and innovative strategies aimed at increasing revenue via the direct online channel, shifting share away from third-party distributors, and capturing additional market share. This year's event has extra significance for NYC hoteliers given recent global economic unrest and its negative impact on hotel revenue worldwide. Hoteliers will benefit greatly from the knowledge of this year's diverse panel of industry experts and will walk away with actionable tactics they can use to maximize revenue during the second half of 2015.

Speakers and Presentation Info – 2015 Travelers Mindset Summer Conference:

Elana Chan, Agency Lead, Google East Coast Performance Team – "Owning the 2015 Holiday Season": Hear about travel trends for the upcoming 2015 holiday season and specific strategies hoteliers can use to capture more revenue during this crucial period.

Margaret Mastrogiacomo, Director of Creative Strategy at HeBS Digital – "Creating Meaningful Digital Relationships": Gain valuable insights on developing meaningful digital relationships with customers at every touch point of the online travel planning journey, while achieving greater ROI through personalized marketing messages and targeted campaigns.

Claire Goodswen, Solutions Architect at LionBridge – "Tapping Into International Target Markets": Learn more about adopting an effective multilingual marketing strategy to access the significant revenue opportunities that lie in emerging markets like Asia and Latin America.

Sid Kothari, Executive Vice President at RateGain – "Next Generation Revenue Management": Learn how to factor in the various data points and factors that impact pricing and revenue management, including hotel reviews and ratings.

Jason Ring, National System Consultant at NAVIS – "You're Making Less Money Faster Than Ever": Discover some of the more obvious-but-overlooked ways to optimize your direct online channel, including evaluation of offline performance case study metrics, and much more.

About The Travelers Mindset Conference
This year's event is hosted by Google and HeBS Digital and sponsored by the following hospitality solutions providers: Lionbridge, RateGain and Navis. The conference, which is currently open for registrations for HSMAI Members, will be held at the Google headquarters in New York City, 111 8th Avenue (8th Ave and 15th Street) on Wednesday July 22^nd, 2015 from 12:00 p.m. to 2:00 p.m.

Click here to view register for the 2015 Travelers Mindset Summer Conference

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