HSMAI Industry Event to Feature HeBS Digital & Google Discussing ‘Why Search Matters More than Ever’

Summary: HeBS Digital and Google will co-present a HSMAI members-only program titled "Digital Marketing Best Practices and Planning for 2014" at the Google Campus in New York City on July 23. Speakers will be Max Starkov, President & CEO of HeBS Digital, and Chris Fong, Head of Travel, Google Sales.

New York, NY (July 12, 2013) – HeBS Digital and Google will co-present a HSMAI members-only program titled "Digital Marketing Best Practices and Planning for 2014" from 11am-2PM on July 23, 2013 at Google's offices in New York City. This informative session will explore how search in travel continues to evolve, how search is changing marketing and distribution, and how to budget in 2014 for the increasing ubiquity of search.

The session will be led by Max Starkov, President & CEO of HeBS Digital, and Chris Fong, Head of Travel, Google Channel Sales. Topics to be covered include:

• Why search in travel matters more than ever
• Search as part of a multi-channel hotel marketing and distribution strategy
• SEO
• SEM
• Google Hotel Price Finder
• Google Display Network and re-targeting
• Dynamic re-targeting
• Digital marketing budget recommendations for the remainder of 2013 and 2014

"The Hospitality Sales and Marketing Association International's mission is to "Fuel Sales, Inspire Marketing and Optimize Revenue" said Laura Osborne President HSMAI GNY, Co-Founder Intelligent Hotels. "As the Greater New York Chapter we have the opportunity to work with wonderful partners like Google and HeBS Digital to provide educational events like this that will no doubt INSPIRE!"

Max Starkov is a recognized thought leader in Internet marketing strategies and is a frequent guest speaker at top industry events and conferences. His expertize is sought after by a diverse client portfolio of top-tier hotel brands, luxury and boutique hotel chains, hotel management companies, resorts, and casinos. He also serves on the HSMAI Digital Marketing Council and has been teaching as an adjunct professor at New York University's Tisch Center since 2001.

Chris Fong leads Google's channel sales partnerships team in the United States that works with automotive, travel, legal, and real estate partners. His team helps partners build long-term profitable businesses around Google products.

The event is open to members of HSMAI of Greater New York. To register for the event, please click here.