The contribution of OTAs to hotel success remains controversial. While many appreciate the additional bookings that OTAs bring, most resent the resulting commissions. Looking objectively at the decision, these sessions explore the indirect distribution dilemma, highlight the challenges and value of working with OTAs.
Dr. Peter O'Connor is Professor of Strategic Management at University of South Australia Business School. His primary research, teaching and consulting interests focus on the use of technology in online retailing and marketing.
Ira Vouk is the founder of AI Hospitality Alliance, author of top industry publications “Hotel Tech 101” and “Hospitality 2.0” and the originator of the first in the industry online learning courses on hospitality technology and AI search optimization, currently offered to large organizations all over the world.
Natalie's primary role is developing existing partnerships with Shiji's Iceportal Content and Horizon Distribution. Her first role in the industry, over 20 years ago, was managing the Southern California market at Travelscape, which became the Expedia Merchant Model.
Expedia Group, Inc. companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.
Building the future of hospitality technology, together.
Press Release December 27, 2022