Event How to Leverage Blockchain Technology in the Travel and Hospitality Industries? Mar 15, 2023 Grand Hotel Amrâth AmsterdamAmsterdam, The Netherlands </p><!----> <!--[!--><!--]--> <section aria-label="Main content"><!--[--><!--[--><!----><p>Blockchain technology is directly connected to the concept of a utopian metaverse, as the ideal vision of embodied internet can only be achieved through decentralization. This is where blockchain technology comes in, providing a secure, transparent, and decentralized way of recording data, making it an attractive solution for various industries, including ours. In travel and hospitality, blockchain can be utilized for various purposes, such as tracking and distributing rewards points, coupons, or other loyalty program benefits. It can also be used to verify customer identities, prevent fraud, and improve the efficiency of supply chain management. Another potential application of blockchain technology in the travel industry is customer identity management, allowing for creation of secure and decentralized systems for storing and sharing customer information, such as passport and visa details. Additionally, blockchain can be utilized for digital payments and transactions, luggage tracking, NFT rewards, tokenization, collaborations with crypto-artists, utility NFTs, and more. What are some of the most exciting applications of blockchain in the travel and hospitality industry that you find intriguing?</p><!----><!--]--><!--]--><!----></section> <!--[!--><!--]--> <!--[!--><!--]--> <!--[--><a href="https://www.linkedin.com/video/event/urn:li:ugcPost:7029844958576537601/" target="_blank" rel="noopener noreferrer" class="button primary button-xl w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.9996 2.10156C9.37397 2.10156 6.85586 3.1446 4.99925 5.00121C3.14264 6.85782 2.09961 9.37592 2.09961 12.0016C2.09961 14.6272 3.14264 17.1453 4.99925 19.0019C6.85586 20.8585 9.37397 21.9016 11.9996 21.9016C13.2997 21.9016 14.5871 21.6455 15.7882 21.148C16.9893 20.6504 18.0807 19.9212 19 19.0019C19.9193 18.0826 20.6485 16.9913 21.146 15.7901C21.6435 14.589 21.8996 13.3016 21.8996 12.0016C21.8996 10.7015 21.6435 9.41412 21.146 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Netherlands<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[!--><!--]--> <!--[--><!--[--><a href="/search?country=The%20Netherlands&city=Amsterdam" rel="nofollow" class="button tag button-lg" aria-disabled="false"><!--[!--><!--]--> <!---->Amsterdam<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--></section> <footer><!--[--><!--[--><section aria-label="Author information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148003843/simone-puorto"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/ea97a380-8621-40cb-8fdb-f8caa454e0b2?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1771614666" alt="Simone Puorto" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148003843/simone-puorto">Simone Puorto</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->Head of Emerging Trends and Strategic Innovation<!--]--><!--[-->,<!--]--> <!--[--><a href="/organization/17016240/hospitality-net" class="hover:underline">Hospitality Net</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Simone Puorto" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Simone Puorto is a techno-philosopher, consultant with over 25 years of international experience, and the prolific author of five best-selling books exploring the intersection of technology and the travel industry.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148003843/simone-puorto" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 2.855"></path></svg><!----></span><!--]--> <!---->Visit Author Profile<!----> <!--[!--><!--]--> 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information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148005159/antonio-picozzi"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/f9812a25-4625-4418-90b5-58c3d625d2e1?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1780059687" alt="Antonio Picozzi" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005159/antonio-picozzi">Antonio Picozzi</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->CEO & Founder<!--]--><!--[-->,<!--]--> <!--[--><a href="/supplier/17025317/dairect" class="hover:underline"> dAirect</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Antonio Picozzi" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Antonio Picozzi is an entrepreneur and innovator operating at the intersection of artificial intelligence, hospitality, and digital transformation. He is best known as the founder and driving force behind Takyon, the hospitality technology company that evolved into dAirect, a platform focused on helping hotels remain visible, discoverable, and commercially competitive in an era increasingly shaped by AI assistants and conversational interfaces.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148005159/antonio-picozzi" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 2.855"></path></svg><!----></span><!--]--> <!---->Visit Author Profile<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[--><div class="flex flex-row gap-1"><!--[--><!--[--><!--[--><a href="https://www.linkedin.com/in/antonio-picozzi-514429146/" target="_blank" rel="noopener noreferrer" class="icon-button button neutral button-lg" aria-label="LinkedIn"><!--[--><!----><svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="16" height="16" rx="2" fill="#0B66C2"></rect><path d="M5.333 12.667H3.333V6.667H5.333V12.667ZM4.333 5.5C4.104 5.494 3.882 5.42 3.694 5.287C3.507 5.155 3.363 4.971 3.28 4.757C3.196 4.544 3.178 4.31 3.227 4.086C3.275 3.862 3.389 3.657 3.553 3.497C3.718 3.338 3.926 3.23 4.151 3.187C4.376 3.145 4.609 3.17 4.82 3.259C5.032 3.348 5.212 3.498 5.339 3.689C5.466 3.88 5.533 4.104 5.533 4.333C5.528 4.647 5.399 4.946 5.174 5.164C4.949 5.383 4.647 5.504 4.333 5.5Z" fill="white"></path><path d="M12.667 12.667H10.667V9.507C10.667 8.56 10.267 8.22 9.747 8.22C9.594 8.23 9.445 8.27 9.308 8.338C9.171 8.406 9.049 8.5 8.949 8.616C8.849 8.731 8.772 8.865 8.724 9.01C8.675 9.155 8.656 9.308 8.667 9.46V12.667H6.667V6.667H8.6V7.533C8.795 7.237 9.063 6.995 9.378 6.832C9.693 6.668 10.045 6.588 10.4 6.6C11.433 6.6 12.64 7.173 12.64 9.04L12.667 12.667Z" fill="white"></path></svg><!----><!--]--></a><!--]--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--]--></div><!--]--><!----></div></footer><!--]--><!--]--><!----></section><section aria-label="Author information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148005315/justyn-czekanski"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/6e8edbea-aebe-46b1-b61e-20ff52cc48bb?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344734" alt="Justyn Czekański" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005315/justyn-czekanski">Justyn Czekański</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->Strategic Innovation Lead<!--]--><!--[-->,<!--]--> <!--[--><a href="/consultant/17023579/si-consulting-sp-z-oo" class="hover:underline">SI-Consulting Sp. z o.o.</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Justyn Czekański" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Since 2016 in the management consulting industry - currently leading a WEB 3 focused Lab at SI-Consulting. Entrepreneur, MBA Teacher. Member of AI work group at Prime Minister's Office (PL), Expert in Coalition for Polish Innovation.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148005315/justyn-czekanski" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 2.855"></path></svg><!----></span><!--]--> <!---->Visit Author Profile<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[--><div class="flex flex-row gap-1"><!--[--><!--[--><!--[--><a href="https://www.linkedin.com/in/justyn-czekanski/" target="_blank" rel="noopener noreferrer" class="icon-button button neutral button-lg" aria-label="LinkedIn"><!--[--><!----><svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="16" height="16" rx="2" fill="#0B66C2"></rect><path d="M5.333 12.667H3.333V6.667H5.333V12.667ZM4.333 5.5C4.104 5.494 3.882 5.42 3.694 5.287C3.507 5.155 3.363 4.971 3.28 4.757C3.196 4.544 3.178 4.31 3.227 4.086C3.275 3.862 3.389 3.657 3.553 3.497C3.718 3.338 3.926 3.23 4.151 3.187C4.376 3.145 4.609 3.17 4.82 3.259C5.032 3.348 5.212 3.498 5.339 3.689C5.466 3.88 5.533 4.104 5.533 4.333C5.528 4.647 5.399 4.946 5.174 5.164C4.949 5.383 4.647 5.504 4.333 5.5Z" fill="white"></path><path d="M12.667 12.667H10.667V9.507C10.667 8.56 10.267 8.22 9.747 8.22C9.594 8.23 9.445 8.27 9.308 8.338C9.171 8.406 9.049 8.5 8.949 8.616C8.849 8.731 8.772 8.865 8.724 9.01C8.675 9.155 8.656 9.308 8.667 9.46V12.667H6.667V6.667H8.6V7.533C8.795 7.237 9.063 6.995 9.378 6.832C9.693 6.668 10.045 6.588 10.4 6.6C11.433 6.6 12.64 7.173 12.64 9.04L12.667 12.667Z" fill="white"></path></svg><!----><!--]--></a><!--]--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--]--></div><!--]--><!----></div></footer><!--]--><!--]--><!----></section><section aria-label="Author information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148005333/sophia-shluger"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/d1960727-00a5-4ae4-812a-a5029926185f?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344796" alt="Sophia Shluger" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005333/sophia-shluger">Sophia Shluger</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->Managing Director<!--]--><!--[-->,<!--]--> <!--[--><a href="/supplier/17023593/amber-group" class="hover:underline">Amber Group</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Sophia Shluger" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Sophia Shluger is the Managing Director for Amber Group in the UK, responsible for institutional expansion both in the UK and across EMEA. A financial services executive and global business development professional, she has 10+ years of track record and deal-making experience from Goldman Sachs, XP, Santander Investment Securities and American Express, among others.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148005333/sophia-shluger" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 2.855"></path></svg><!----></span><!--]--> <!---->Visit Author Profile<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[--><div class="flex flex-row gap-1"><!--[--><!--[--><!--[--><a href="https://www.linkedin.com/in/sophia-shluger-ba505912/" target="_blank" rel="noopener noreferrer" class="icon-button button neutral button-lg" aria-label="LinkedIn"><!--[--><!----><svg viewBox="0 0 16 16" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="16" height="16" rx="2" fill="#0B66C2"></rect><path d="M5.333 12.667H3.333V6.667H5.333V12.667ZM4.333 5.5C4.104 5.494 3.882 5.42 3.694 5.287C3.507 5.155 3.363 4.971 3.28 4.757C3.196 4.544 3.178 4.31 3.227 4.086C3.275 3.862 3.389 3.657 3.553 3.497C3.718 3.338 3.926 3.23 4.151 3.187C4.376 3.145 4.609 3.17 4.82 3.259C5.032 3.348 5.212 3.498 5.339 3.689C5.466 3.88 5.533 4.104 5.533 4.333C5.528 4.647 5.399 4.946 5.174 5.164C4.949 5.383 4.647 5.504 4.333 5.5Z" fill="white"></path><path d="M12.667 12.667H10.667V9.507C10.667 8.56 10.267 8.22 9.747 8.22C9.594 8.23 9.445 8.27 9.308 8.338C9.171 8.406 9.049 8.5 8.949 8.616C8.849 8.731 8.772 8.865 8.724 9.01C8.675 9.155 8.656 9.308 8.667 9.46V12.667H6.667V6.667H8.6V7.533C8.795 7.237 9.063 6.995 9.378 6.832C9.693 6.668 10.045 6.588 10.4 6.6C11.433 6.6 12.64 7.173 12.64 9.04L12.667 12.667Z" fill="white"></path></svg><!----><!--]--></a><!--]--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--[!--><!--]--><!--]--></div><!--]--><!----></div></footer><!--]--><!--]--><!----></section><!--]--><!--]--> <!--[--><!--[--><!--[--><!--[2--><section><!--[--><header><div>Organized by</div></header><!--]--> <address class="sidebar-entity-card"><!--[--><!--[--><a href="/consultant/17021688/travel-singularity" class="logo logo-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/42a8655f-a9b1-40c8-ac8f-6c93d866daa8?key=logo&cache=1731401364" alt="Avatar" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></a><!--]--><!--]--> <div class="flex-1"><div class="section-name section-name--article"><a href="/consultant/17021688/travel-singularity">Travel Singularity</a></div> <div class="section-type"><!--[--><span>Consultant</span><!--]--></div></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Travel Singularity" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address> <!--[--><!----><p>Travel Singularity is a consultancy firm for hotels and travel technology providers whose vision is to solve the growing need for connecting the dots between digital disruption and existing technology. Founded in 2017 as a partnership of educational consultants, the firm actively supports cooperation between biological and artificial staff and advocates for an open, collaborative, hyper-connected industry where humans can flourish and innovate,...</p><!----><!--]--> <!--[--><footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="https://www.travelsingularity.com" target="_blank" rel="noopener noreferrer nofollow ugc" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M17.8272 4.89998L9.36358 13.3636C9.01211 13.7151 9.01211 14.2849 9.36358 14.6364C9.71505 14.9878 10.2849 14.9878 10.6364 14.6364L19.1 6.17277V8.99998C19.1 9.49703 19.5029 9.89998 20 9.89998C20.497 9.89998 20.9 9.49703 20.9 8.99998V3.99998C20.9 3.98558 20.8996 3.97118 20.8989 3.9568C20.8886 3.74107 20.8011 3.52833 20.6364 3.36358C20.5501 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href="/opinion/4115515/web3-in-travel-harnessing-blockchain-technology-in-the-travel-and-hospitality-industries">Web3 in Travel: Harnessing Blockchain Technology in the Travel and Hospitality Industries</a></div> <div class="section-type"><!--[--><span>Opinion Article</span><!--]--> <!--[--><span><time datetime="2023-03-20T17:45:00.000Z" class="card-date">March 20, 2023</time><!----></span><!--]--></div></div></article><!--]--><!--]--></section><!--]--> <!--[!--><!--]--></footer></article></main> <div class="sidebar-wrapper hide-when-stacked"><aside class="sidebar content-sidebar" id="sidebar" aria-label="Article information and related content"><!--[--><section><div class="min-h-80"><!--[--><div class="w-full rounded-xl h-80 bg-dimmed flex flex-col items-center justify-center svelte-lkfa7r"><svg width="48" height="48" fill="currentColor" viewBox="0 0 24 24" class="text-gray-400 mb-4"><path d="M12 2C8.13 2 5 5.13 5 9c0 5.25 7 13 7 13s7-7.75 7-13c0-3.87-3.13-7-7-7zm0 9.5c-1.38 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class="sidebar-entity-card"><!--[--><a href="/author/148003843/simone-puorto"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/ea97a380-8621-40cb-8fdb-f8caa454e0b2?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1771614666" alt="Simone Puorto" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><a href="/author/148003843/simone-puorto" class="section-name section-name--aside hover:underline">Simone Puorto<!--[!--><!--]--></a><!--]--> <!--[!--><!--]--> <!--[--><div class="section-type section-type--aside"><!--[-->Head of Emerging Trends and Strategic Innovation<!--]--><!--[-->,<!--]--> <!--[--><a href="/organization/17016240/hospitality-net" class="hover:underline">Hospitality Net</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-sm" aria-label="Follow Simone Puorto" 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onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><a href="/author/148005159/antonio-picozzi" class="section-name section-name--aside hover:underline">Antonio Picozzi<!--[!--><!--]--></a><!--]--> <!--[!--><!--]--> <!--[--><div class="section-type section-type--aside"><!--[-->CEO & Founder<!--]--><!--[-->,<!--]--> <!--[--><a href="/supplier/17025317/dairect" class="hover:underline"> dAirect</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-sm" aria-label="Follow Antonio Picozzi" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address><!--]--><!--]--><!--[--><!--[--><address class="sidebar-entity-card"><!--[--><a href="/author/148005315/justyn-czekanski"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/6e8edbea-aebe-46b1-b61e-20ff52cc48bb?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344734" alt="Justyn Czekański" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><a href="/author/148005315/justyn-czekanski" class="section-name section-name--aside hover:underline">Justyn Czekański<!--[!--><!--]--></a><!--]--> <!--[!--><!--]--> <!--[--><div class="section-type section-type--aside"><!--[-->Strategic Innovation Lead<!--]--><!--[-->,<!--]--> <!--[--><a href="/consultant/17023579/si-consulting-sp-z-oo" class="hover:underline">SI-Consulting Sp. z o.o.</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-sm" aria-label="Follow Justyn Czekański" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address><!--]--><!--]--><!--[--><!--[--><address class="sidebar-entity-card"><!--[--><a href="/author/148005333/sophia-shluger"><!--[!--><div class="avatar 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