2026 HSMAI Commercial Strategy Conference - Asia Pacific
May 14 - 15, 2026
Marina Bay Sands Singapore
Singapore, Singapore
After a landmark year rebranding from ROC to the Commercial Strategy Conference, HSMAI’s signature event returns to Marina Bay Sands in 2026 — bigger, bolder, and more connected than ever.
For over 25 years, HSMAI has led the way in bringing together commercial leaders across Sales, Marketing, Revenue, Distribution, and Digital. Now united under the CSC banner, the conference explores the strategies, technologies, and leadership skills driving hospitality forward.
This is where hotel executives and innovators come to challenge thinking, share proven playbooks, and shape the next era of commercial excellence. Expect deep insights, data-driven sessions, and actionable frameworks to help your teams collaborate and compete smarter.
True to the HSMAI tradition, every session is for hoteliers, by hoteliers — practical, relevant, and built around real-world results.
Join us in Singapore for two days of ideas, inspiration, and connection that will define your 2026-27 commercial strategy.