Starwood Hotels and Resorts Has A New Modern, Playful and Fun Logo | passionsofazealot.com

Branding in the hotel industry is very very important. Without branding its very difficult for your brand to succeed, unless of course, you are a very small hotel company or a single hotel that isn’t exactly looking for worldwide or national exposure. For a company like Starwood Hotels - branding is one of the most important facets of their marketing campaigns.