New lifestyle brands stake ground, anticipate turnaround | hotelnewsnow.com

Since 2005, there have been more than 40 new lodging brands introduced in the U.S. alone, half of which are considered boutique or lifestyle brands. So how are these new lifestyle launches holding up under the crushing economy? In general, the boutique and lifestyle segment is suffering the greatest revenue per available room declines of all types of hotels, said Bjorn Hanson, clinical associate professor, Preston Robert Tisch Center for...