Getting the Guests to Sort (at Starwood's Element hotels) | nytimes.com

While some hotels sort and recycle guests’ trash after it leaves the room, hospitality executives say starting an in-room recycling program is a lot more complicated than simply placing blue bins under the desks. “It’s challenging,” said Brian McGuinness, a senior vice president at Starwood Hotels and Resorts, which offers in-room recycling at its Element hotels and plans to introduce similar programs at other brands by the end of 2010.