Revenue management meets social media

Do you ever contemplate the dizzying catalog of online travel agencies and deal aggregation sites and throw up your hands up at the very prospect of getting a handle on the whole thing? I suspect this happens (perhaps when no one else is looking) to revenue managers in hotels everywhere. With this hypothesis in hand, I asked revenue management expert Bonnie Buckhiester, principal of Buckhiester Management and HotelNewsNow.