Hotel Biz May Lack Luster, But W Hollywood Opening Is All Glam |

This isn’t exactly the best environment for opening a hotel. Still developer Gatehouse Capital Corp. and hotel operator Starwood Hotels and Resorts Worldwide Inc. are rolling out their new Hollywood hopeful on Thursday: The 305-room W Hollywood hotel in the center of Tinsletown. In a style fitting the location, the hotel’s unveiling won’t lack for glitz and glam.