Hotel guests willing to pay extra for sought-after features | hotelmanagement.net

Hoteliers can drive revenue growth by offering not only experiences that customers want, but experiences for which they are willing to pay a premium. Recently, PwC conducted research to analyze the value of different hotel options. The research reveals that issue resolution and in-room amenities are features most sought by customers. Unlike traditional methods of consumer research, PwC’s Experience Radar 2012 measures the features that...