Travel Dives Deep into Digital Advertising | emarketer.com

According to eMarketer’s digital ad spending forecast, which encompasses both online and mobile advertising, travel advertisers will dedicate $4.7 billion to digital in 2016, nearly double the $2.4 billion they spent in 2011. This growth is underpinned by the natural influx of new advertisers coming to the digital marketplace and increasing their spend over time, as well as established digital advertisers focusing on emerging channels.