Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology | luxurydaily.com

A Waldorf Astoria executive who spoke at the American Express Publishing Luxury Summit 2013 said that luxury marketers should focus all technology-driven efforts on leveraging service above all else. During the “What Do Travelers Want Now? How to Deliver High-Touch in a High-Tech World” panel, Nancy Novogrod, editor in chief of American Express Publishing’s Travel + Leisure, asked Indagare Travel founder Melissa Biggs Bradley and Hilton...

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Waldorf Astoria Hotels & Resorts is a portfolio of more than 30 iconic properties that creates a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout.