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Global Lodging Forum 2014: What is the role of innovation in brand differentiation?

Hotel innovation has been at the core of discussions at the Global Lodging Forum, particularly during the first panel on Tuesday, March 18, entitled "What is the role of innovation in brand differentiation?". Opinions from Bernard BASTIDE Marketing Manager Building Automation System, Legrand, Christoph HOFFMANN, President & CEO, 25Hours Hotel Germany, Geoffray MAUGIN, VP Marketing & Digital, Sofitel Worldwide, Marco FANTON, Global Social Media...

Hospitality ON
Paris, France
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Hospitality ON
Press & Media

Created in 2011, the Hospitality ON magazine and hospitaltiy-on.com website are the direct extension of HTR (Hotel, Tourism & Restaurant), which was created in 1994, and the Hôtel Restau Hebdo newspaper created in 2000, and their respective sites.