Q&A: Omni Hotels’ CMO views mobile content as catalyst for bookings | mobilemarketer.com

Omni Hotels & Resorts is unveiling new mobile and Web sites this summer that will take a decidedly different approach than other hotel brands by packing in lifestyle-driven content to squeeze out conversions. Omni Hotels is in the process of building up its mobile initiatives for its consumer and business-facing efforts, most recently with the launch of an application that lets business professionals better control on-property meetings.