Richard Branson's Virgin Hotels Are Slow to Launch | wsj.com

Billionaire entrepreneur Richard Branson made headlines in 2010 when he boasted that Virgin Hotels, his new boutique hospitality brand, would shake up the industry. The first property was projected to open within 18 months, with up to two dozen more operating within seven years. Reality, so far, hasn't lived up to those lofty expectations. Nearly four years after Mr.

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Virgin Hotels Collection is a luxury lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for...