How These Hotels Give Biggest Rivals A Real Run For Their Money | forbes.com

Many individual hotels, and chains across the nation, struggle to compete with the very biggest brands on revenue per room. But things are changing, with the aid of smart technology. Chains such as Red Lion, and one-off hotels such as El Cortez (Las Vegas’ longest continuously running hotel and casino), are analyzing a raft of big data to help set the best room rates in a much more vigorous and effective way, giving their largest rivals some...