Where did the ideas behind Virgin Hotels come from? | virgin.com

The design of Virgin Hotels Chicago has been widely praised for bringing something new to the industry and offering guests an alternative to the traditional hotel experience. But where do the ideas for a new business come from? We caught up with CEO Raul Leal to find out more about how their ideas were conceived and developed...

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Design & Architecture Design & Architecture Technology USA & Canada United States Illinois Chicago

Virgin Hotels is a lifestyle hospitality brand that combines heartfelt service, straightforward value, and a seamless, personalized hotel experience with the track record of innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for 50 years. Each property intermixes a passion for food and beverage with music and culture, fusing with the local landscape and providing a vibrant and inclusive environment for...