Is It Time For A Chinese Luxury Hotel Brand? | forbes.com

Asian hospitality has long been a highly desirable attribute in the travel industry. Singapore Airlines and Cathay Pacific Airways have well-earned reputations for great service, while hotel groups such as Mandarin Oriental, Shangri-La Hotels and Resorts, and Peninsula Hotels have successfully moved beyond their regional roots into global players.

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NUO Hotels is a luxury hospitality brand rooted in contemporary Chinese culture, created by Beijing Tourism Group in partnership with Kempinski to build a distinctive national brand with global ambitions. Guided by four pillars Chinese, contemporary, luxury, and green, NUO properties blend refined design inspired by Chinese heritage with modern comforts, showcasing curated contemporary art, sensory dining, and thoughtful wellness experiences.