The Technology Treats Found in Starwood Hotels’ Concept Lab | skift.com

Hotel rooms are all the same, right? You have a bed, a bathroom, a TV, and a room service menu that entices you to order a grilled cheese sandwich at midnight. But Starwood Hotels is trying to shake things up at Aloft, Four Points hotels, by using technology to improve the guest experience. Yahoo Travel was recently invited to Starwood headquarters in Stamford, Connecticut, to check out some of the forward-thinking amenities they’re testing.

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Skift is the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world's largest industry. Skift identifies and synthesizes existing and emerging trends, in its daily coverage of the global travel industry and through its Skift Trends Reports. Skift produces Skift Global Forum annually to bring together over 500 of the most influential professionals in the...