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Intercontinental launches 'made for China' hotels | bbc.com

The InterContinental Hotel Group's China strategy came in for a fair bit of criticism and scrutiny last year after opening a luxury hotel in Tibet. However, its latest Chinese venture is far less controversial. The company's chief executive Richard Solomons told our Shanghai correspondent John Sudworth about his plan to open 100 specifically "made-for-China" hotels, under an entirely new brand name; Hualuxe.

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HUALUXE
Brand by IHG

HUALUXE Hotels and Resorts is the first upscale international hotel brand designed specifically for the Chinese traveler. IHG, as the first international hotel company in China, understands the market and has built this brand on a solid understanding of local tradition and in-depth consumer research. Through the HUALUXE brand, IHG will take the best of Chinese hospitality alongside insights into what is believed Chinese want from an upscale...