Booking trends: Don’t ignore impact of GDSes | HotelNewsNow.com

Hotel bookings through travel agents are expected to reach a record high in 2015 and have held their share of the market, despite dire predictions for years. It’s easy to fixate on technology when talking about bookings, but one of the most well-established paths to booking a room might represent the most overlooked opportunity for hoteliers. That opportunity? Global distribution systems.