Locals can drive ancillary spend at hotels | HotelNewsNow.com

Hoteliers have numerous opportunities to lure nonguests to their property in hopes of generating extra revenue. “It’s become a nice way to augment the slow periods,” said Kory Keith, spa director at The Ritz-Carlton Spa in Los Angeles, where locals take advantage of daylong wellness retreats and after-work pedicures and cocktails in the adjacent beauty salon.