Cuba hotel market: strategy, strategy, strategy... | hotelsmag.com

The race to enter the Cuban hotel market for U.S. groups was officially declared after Saturday's announcement by Starwood of the signature of three Havana hotels (Inglaterra, Quinta Avenida and Santa Isabel). Fantastic news for the industry and for this market, but here is where the similarities with other world hotel markets end. Cuba is the world’s most concentrated hotel market in terms of ownership.